Okay, I am so ready to put your mind at ease when you are contemplating whether to host a Stella & Dot Trunk Show. Here are the basics:
1. Little advance notice is needed. Pick a date that is good for you and your stylist within the next two weeks. It is actually easier to plan for sooner rather than later - consider that most people know what they are doing/scheduled for within a couple of weeks, rather than a couple of months ahead of time
2. Invite and over-invite. Do it electronically and if possible send out something in print - people like to have something printed to hang up on the fridge or tuck into their bag
3. Dress casually and encourage your guests to do the same. Our jewelry is so awesome and really can be worn well with all types of attire, from the simplest of jeans & t-shirt, to business attire, to more formal looks. I like the guests to know that they do not need to get all dressed up for the trunk show (unless they want to but most don't). They can wear simple jeans & t-shirt or sweater or whatever they want. Even our most gorgeous, statement necklaces pair well with very casual attire. For a hostess, a solid color top works best with most of the jewelry. Good color choices are black, brown, beige, white, navy. Do wear whatever you are most comfortable in though.
4. Keep the food simple. You do not need to emulate Rachel Ray or Martha Stewart, or any other popular chefs. Sample menu for afternoon/evening trunk shows could include wine & cheese platter, or maybe crackers & hummus & fruit, or other such simple and inexpensive to prepare or purchase items. Add in a plate of little cookies or other bite size sweets and you've got a really nice selection of munchies to go well with your party. Morning/brunch type of events can include bagels or muffins, a pot of coffee and maybe a pitcher of orange juice (think mimosas too!) Never serve food that requires the use of utensils and large plates - no need for this and it just adds extra to your prep time and potential expense. Remember to keep it simple - the focus should be on the jewelry, not the food
5. Location, location, location. Always have the food and the jewelry in the same room if possible, again to keep the focus on the jewelry and to help avoid having everyone just gather and hang out in the kitchen. If the food is in the kitchen, so should the jewelry be.
6. Not alot of space in your home? No worries - get creative with coffee tables, mantles, sofas etc.
7. Last but most importantly. Relax, mingle, model the jewelry, swapping pieces on and off regularly throughout the show.
Final thought. Have fun and be prepared to reap in potentially hundreds of dollars' worth of free jewelry for you!
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